A Case Study: Boosting Social Media Outreach for a Major Trade Show Event

Acrex India is South Asia’s largest exhibition on refrigeration and cold-chain, air-conditioning, ventilation and intelligent buildings. It boasts more than 600 exhibitors and over 50,000 visitors from over 30 countries.

Like many events it faced challenges when it came to leveraging Social Media, including:

  • Inconsistency
  • Misusing platforms
  • Generic content
  • Lack of updates

When EP&M India stepped in to manage Social Media for the event in 2016, the statistics included:

  • Facebook – 16,274 Page Likes
  • LinkedIn –  132 Connections
  • Twitter – 12 Followers

By January 2018, the numbers improved to:

  • Facebook – 53,102 Page Likes
  • LinkedIn – 6,491 Connections
  • Twitter – 520 Followers

Along the way several other key milestones we reached, including:

  • Redirected 7,000+ genuine targeted traffic to www.acrex.in from Social Media  platforms.
  • Achieved 1,000+ Acrex Mobile App installs via Facebook.
  • Acquired 500+ visitor registrations via Facebook.

For all your event related needs, including complete conference management, EP&M India can help you achieve your goals.