Most teachers will tell you that in order to really get learners engaged you need to develop ways for them to participate and interact with the material. It’s no different at a trade show. You are there for the face-time, of course, but those few minutes will make a greater impact and be remembered longer when the visitor has had an engaging experience in your booth.
Plus, let’s face it, many of us are visual learners, so exploring a complex process through an interactive program loaded with video and engaging content will make a memorable impression.
We also like to play games and compete with fellow attendees – so learning challenge games like quizzes can also be very effective ways to communicate your brand and message.
Other options are lead generation, electronic literature delivery, supplier detail capture and an interactive product catalog.
EP&M International has a team of AV planners and developers to help you craft solutions that meet your objectives. Browse below to see just a few of the interactive programs we have worked on.