Even in the B2B world trade shows are busy and crowded, so even when you’ve done a really great job of reaching your target audience before the event, you still need to make sure they follow through and visit your exhibit. That’s where an on- or off-floor trade show activation comes in.
It’s all about creating an immersive customer experience – something visitors will remember long after the show is over. Ideas for this are limitless – such as creating a theater in the booth for presentations public or private; developing a virtual reality or augmented reality experience: gamification can work well to attract and inform visitors; leveraging social media to drive engagement, etc.
Whatever your objective, let us put our creative heads together to find the right activation for you. Some recent trade show work is shown in the gallery below.