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- How do I ship my booth overseas?
The answer really depends on your trade show schedule and what you own. Outside the U.S., it’s typical to have a custom booth that’s built to purpose just for the show, then the parts are discarded/recycled/reimagined when it’s over. The trade show phrase “build and burn” refers to just this type of booth/stand. If you have invested in a significant modular booth that packs well – and you have several shows a year in Europe, for example – it might make sense to ship the booth and store it there. These are questions that EP&M Project Managers are adept at figuring out for you. Plus we have strategically located fabrication/warehouse partners that can ensure your exhibit properties are always near venues and in tip-top shape.
- What’s a shell scheme?
Outside the U.S. you’ll find the shell scheme package to be the cheapest option for booth space. Compared to a typical 10 x 10 and 10 x 20, the shell scheme is sold in 3-meter increments. The advantage is these low-cost options can really be dressed up with large format graphics and smart furniture choices. Alternatively, companies frequently set up a pop-up or portable in the shell scheme space. Visit our portfolio pages to see options for shell schemes.
- Do I have to rent things from the exhibitor manual?
No. Show organizers will offer furniture, AV, carpeting, etc., but you are not obligated to use their materials. The offerings are usually not very stylish. However, when you rent from the show, the items are brought to your booth and removed at the end of the event. You can bring in your own furniture (beware of material handling) or rent from other furniture suppliers. EP&M has a catalog of its own rental options and great resources for contemporary furniture, as well as access to other suppliers.
- Lead retrieval is so expensive, what’s the alternative?
It can be expensive, and it’s often not easy to use when you’re trying to have a conversation with a prospect. EP&M has worked with a number of better alternatives – some even include digital literature as part of the program. Please ask your project manager to review the latest options in this fast-changing aspect of exhibiting.
- I only go to one show, should I buy a booth?
Just one show? Seriously, it depends. The trick is to use the booth – would it make a nice backdrop for your receptionist when it’s not at a show?
- Our products keep changing. How can I keep the booth relevant despite changing products/services?
Portable and modular exhibits are manufactured as frames and systems. The graphics are produced on a variety of media – fabric, vinyl, lightboxes, etc. – so creating sets of graphics for various products or services will make the booth more versatile and useful.
- I’m a marketing department of one and I’m not a graphic designer. What do I do?
Don’t worry. EP&M’s designers specialize in exhibits, events, and corporate interiors. Images and text that works in a brochure doesn’t necessarily translate to a busy trade show floor or a hotel ballroom. You can rely on our unique skills to help your company make a memorable impact.
- How many people does it take to staff a booth?
The rule of thumb is one staff person for every 50 square feet of open booth space. But, it’s a guide. What matters most is keeping the right people in the booth at the right time. Start by doing your research on who attends the show. Are they technical or C-level attendees? These are two different audiences with different expectations.
- How do I compute exhibit ROI?
CEIR, the Center for Exhibition Industry Research, offers this FREE handy calculator for pre-event planning and post-event analysis: http://roitoolkit.exhibitsurveys.net/
- What the heck is drayage and why is it so expensive?
You’ll hear two terms – material handling and drayage – used interchangeably. The charges have to do with moving exhibit items from your carrier’s truck to your booth. Rates vary widely and are dependent upon whether you ship to show site or the advanced warehouse. Once again, this is where the value of an EP&M Project Manager really shines as their job is to work out and inform you of all costs in advance, including material handling. They also know all the insider tips for optimizing shipping.
- I’m confused by union labor. What can I do myself?
The simple answer is that it depends on the venue. The Exhibitor Manual for the show is the bible to turn to for understand local union rules and regulations. EP&M Project Managers actually read these manuals and ensure your booth is constructed and everything installed correctly.
- We exhibit outside the U.S. Should I have the graphics translated?
It’s a good thing to localize your graphics – especially if you’re already doing or wish to do business in the country where you’re exhibiting. And by localize, we mean reflect the local people and culture in images, perhaps translate some key words. But, it’s not necessary to entirely change the language from English. In the B2B world, English is the language of business. Translating technical data and information and/or having a native speaker in the booth are also good ideas.
- My boss wants an event for customers while we are exhibiting in Germany (or anywhere). What do I do?
Exhibitors frequently make the most of their trade show presence with an in-booth or off-site event for special customers and prospects. It can be as simple as a nice dinner or as extravagant as taking over a spectacular venue, such as a castle, for a massive party. EP&M has the experience and the local resources to optimize your budget and create an experience your guests will remember long after the show ends. Take a look through our event portfolio or call us at 518.433.0043 today for some inspiring ideas.