EP&M is proud to announce its first-ever win in the 25th Annual International Galaxy Awards for the GE exhibit at WindPower 2014. This is a first-time entry for EP&M International in a competition that celebrates the best of the best in marketing communications with 600 entries from 22 countries – and a gratifying win for our client GE Power & Water in the trade show category.
GE’s WindPower exhibit, measuring 50 x 80 feet, included a double deck with a private conference room accessed by two staircases, as well as other private and semi-private meeting spaces, plenty of storage, catering facility, and dedicated AV room to house all the behind-the-scenes technology. A central feature of the booth was the innovative Interactive Brainwave Area where visitors used their concentration and brain power to manipulate wind turbine blades. Integrating gamification into a design is a trend we’re seeing more and more and GE really knows how to make it work by appealing to the engineering crowd in a fun and engaging way.